In 2017 an emerging healthcare software company approached me for brand direction and design. I helped them develop the name "nymbl" and accompanying logo marks. Additionally, I developed the tagline "Beyond Stability: Agility" to appeal to a user base that was resistant to the risk of change from industry-standard software, but also in desperate need of a system that would offer them a more seamless user experience.
Logo Creation
Both the logo mark and the wordmark for Nymbl work around the radii of circles, leaving the logo both geometric (structured) and smooth (agile), as we established these as the two pillars of the brand: stability and agility.
